Tap into this Audience To Extend Branding and Achieve Your Business Objectives …

Our Community, Our Audience:
Accounting for much of the country’s spending and purchasing power, the African American market is one that is burgeoning with potential!

• Consumer

Nationwide, African American buying power hit $723 billion last year and is projected to reach $965 billion by 2009.  Selig Center for Economic Growth at the University of Georgia.

• Business-To-Business

African American owned businesses are the fastest-growing segment among all new businesses.  African Americans run approximately 1.2 million businesses, generating more than $89 billion in revenue.  U.S. Census Bureau and B-to-B Magazine. 

A Definite Business Case For On-purpose Targeting of this Group!

Extend Your Reach
Advertisers See Growth By Targeting Minorities

• Choose media outlets that reflect their lives and unique experiences
• More responsive to advertisers targeting us within our media
• Are not reached effectively unless they are directly targeted
• Can be more efficiently reached through market segmentation
• Overall, black buying power is expected to reach $1 trillion by 2010. Quoted from Leslie Gornstein, a writer from Black Enterprise Magazine.
• “The Selig Center estimated black buying power will reach $847 billion in 2007, a 6 percent increase from 2006. By 2008 black buying power will be at $921 billion.” Quoted from the Terry College of Business at The University of Georgia.

PLEASE DIRECT MATERIALS AND QUESTIONS TO:
Mark Prince
mariusprince@mac.com